LEADERSHIP IN TRANSFORMATIONS
Connect with the essence of your organization
LEADER IN TRANSFORMATIONS
As former VP Finance at Philips (R&D, Consumer Businesses), CFO & Co-CEO at Bugaboo and CarNext (Leaseplan), Maarten van Neerven has led organizations through complex transformations, including carve-outs, acquisitions and restructurings.
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Today he advises and supports executives and investors on how to be both strategically and people-oriented successful in transformations.
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In a world driven by ratio, intuition offers space to reconnect with the core. It is within stillness that true leaders tap into their heart energy. This process transforms not only their organizations but also themselves as individuals and leaders.
WHY 70% OF TRANSFORMATIONS FAIL
For decades, corporate transformations have struggled—70% fail, not due to poor strategy, but a lack of connection. Leaders rely on rational approaches while ignoring the deeper, human aspects of change. In today’s world of AI, inequality, and ecological crises, this is no longer enough.
Successful transformation requires balance—between reason and intuition, head and heart. Maarten helps organizations move beyond rigid, control-driven models by integrating strategic insight with heart-centered awareness. His method isn’t just about change; it’s about deep, lasting transformation.
The power of openness
Many leaders have bold visions but fail to connect them to reality, overlooking the emotional forces — or rather what lies behind those emotional forces — that drive true change. Transformation requires openness — challenging assumptions, addressing resistance, and confronting fears instead of avoiding them.
Real change takes courage and connection. Maarten’s approach shifts leaders from control to trust, fragmentation to unity, and fear to creativity. By rediscovering their natural strengths, they align their organizations with a deeper purpose, unlocking sustainable growth and impact.
Mauna
Mauna means ‘inner silence’ and ‘mountain,’ reflecting Maarten’s journey from career-driven success to leading with deeper values. For CEOs and boards, it represents leadership rooted in clarity and connection rather than reactivity. By embracing this inner silence, they cultivate self-awareness, resilience, and focus—enabling profound transformation in both their organizations and themselves.
DISCOVER MAARTEN'S
DISTINCTIVE APPROACH
Approach that calls forth the best in individuals, situations, organizations, and societies. Explore the key elements of his approach, from being present with the realities of the moment to building resilience and regenerative leadership.
Presence with the moment
Creates space for leaders to fully engage with the realities of the moment, fostering clarity and connection.
Quickly unlocking next steps
Swiftly identifies the essence of complex situations, guiding leaders to clear and actionable next steps that align with their vision and goals.
Uncovering the
essence
Distills complexity to its core truth, revealing what truly matters, what blocks progress, and the organization’s untapped potential.
Building resilience and regenerative leadership
His method strengthens leaders’ ability to adapt, grow, and lead with purpose, ensuring sustainable transformation.
Integrating intuition and rationality
By balancing intuitive insight with strategic thinking, empowers leaders to make decisions that are both impactful and authentic.
Compassionate, purpose-driven action
Inspires leaders to transform insight into meaningful, impactful actions that create value for themselves and their organizations.
REVIEWS
SATISFIED CUSTOMERS
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NAVIGATING COMPLEXITY
Maarten’s approach is rooted in years of experience guiding leaders through complex transitions and high-stakes challenges. He understands that true transformation doesn’t come from surface-level fixes or linear strategies — it emerges from aligning energy, vision, and clear action with the essence of who we are.
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He has made a career of deep intellectual, analytical ability and strategy, and has added - intuition and connection - to it. Only by using both elements can you transform successfully and sustainably.
KEY ACHIEVEMENTS
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Currently advising boards and investors on strategic transitions.
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Built a standalone business operating in 23 countries; €2,5 bln gross revenues, successfully raised €500M+ in equity and asset backed financing while leading the carve-out from LeasePlan.
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Led the company’s sale to Bain Capital, recognized as one of the best M&A deals of 2018. Strengthened finance team
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Held multiple senior finance roles, including CFO of Global R&D and Innovation, shaping strategies at the intersection of technology, ventures and strategic business.
